Tuesday, January 5, 2016

Baba Ramdev is a business magnet who changed the game with vedic flavour! Why Patanjali may be 'injurious' to health of listed FMCG rivals! Palash Biswas

Baba Ramdev is a business magnet who changed the game with vedic flavour!

Why Patanjali may be 'injurious' to health of listed FMCG rivals!

Palash Biswas

    The products of Patanjali, run by controversial yoga guru Baba Ramdev, are selling so fast that analysts are saying that its 20 billion-rupee($307 million) revenues this year could pose a threat to established, age-old Indian consumer brands such as Dabur, Emami and Marico.Oct 15, 2015

Baba Ramdev in Yoga mode activated apps religious to strengthen the FMCG business branded as Patanjali which the multinational companies might not ever do despite business friendly FDI governance.Rather we may chose to welcome the Desi Enterprise full of devotion as well as nationalism which makes the brand way ahead of other rivals and it is Hindutva all the way.


No one may dare to challenge the quality of the product nor any product so sacred be it be Aata or Ghee or any consumer commodity,no one dare to raise a voice as CPIM leader Brinda Karat failed to support the  workers of the religious corporate company and faced the anger of the millions of devptee.


Devotion has become the greatest shield for business interest so no question to have any investigation if there is some complaint rather the complainer should face the consequence!


We have got the international Yoga divas thanks to Baba Ramdeva.He is also a very very successful King Maker better than our comrades or Lalu Prasad yadav.


Baba united religion, business, jati,media and corporate to get Dr.Manmohan Singh reelected.Since he gave up the God of reforms he had to eat the dust as Baba joined the RSS bandwagon.


Baba is not answaerabl to tax agencies as his rivals are.


An Indian Yoga Guru's Consumer Products Brand, Patanjali ...

Oct 15, 2015 - The products of Patanjali, run by controversial yoga guru Baba Ramdev, are selling so fast that analysts are saying that its 20 billion-rupee($307 million) revenues this year could pose a threat to established, age-old Indian consumer brands such as Dabur, Emami and Marico.

Baba Ramdev, Patanjali and the art of content marketing ...

withstartups.com/baba-ramdev-patanjali-art-content-marketing/
Baba ramdev and the success of Patanjali products. ... So now the Patanjali brandhad a willing consumer. Was this enough? Obviously not, you still had to ...


Swami Ramdev , Patanjali Yogpeeth Yoga Camp, Jind ...

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Patanjali Ashram of Baba Ramdev - YouTube

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Baba Ramdev established this ashram on the nane of his guruPatanjali.

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Natural Methods to cure Infertility - Baba Ramdev - YouTube

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Natural Methods to cure Infertility - Baba Ramdev ... CONSULT A DOCTOR FROM PATANJALI CHIKITSALAYS ...

increase Height, Memory, Flexibility | Baba Ramdev Yoga ...

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Natural Methods to cure Sexual Disorders - Baba Ramdev ... of Shilajeet: Product by Patanjali Ayurveda ...

Natural Methods to cure Hairfall - Baba Ramdev - YouTube

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Natural Methods to cure Hairfall - Baba Ramdev ... Hair cleanser which you get from Patanjali Chikitsalayas ...

Patanjali Yogpeeth Products - Baba Ramdev - YouTube

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Patanjali Yogpeeth Products - Baba Ramdev .... Swami Ramdev Yoga Camp at Patanjali Yogpeeth Haridwar ...

Patanjali Product Chavyanprash is 100% Pure- Baba Ramdev

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BABA RAMDEV PATANJALI ayur products. - YouTube

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BABA RAMDEV PATANJALI ayur products ad for west godavari... created by www.swcrazy.com.

Baba Ramdev Yoga | Patanjali Yogpeeth Yatra - YouTube

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I cured scleroderma (Severe Skin disease) patanjali review | Baba Ramdev Yoga | Patanjali Yogpeeth Yatra ...

How Shilajeet is made in Patanjali Yogpeeth explained by ...

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How Shilajeet is made in Patanjali Yogpeeth explained by Baba Ramdev.

Baba Ramdev Yoga | Patanjali Yogpeeth Yatra - YouTube

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Cure for Vomiting Vaidya Ram patanjali review | Baba RamdevYoga | Patanjali Yogpeeth Yatra https ...

Patanjali Divya Shilajeet is 100% Pure - Baba Ramdev ...

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Benefits of Shilajeet: It is used in bone diseases, Sexual Disorders, Diabetes, Cough, Respiratory Diseases. It is ...

Baba Ramdev Yoga | Patanjali Yogpeeth Yatra - YouTube

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Aasans for increasing Height, eye sight, hair problems | Baba Ramdev Yoga | Patanjali Yogpeeth Yatra https ...

I cured my thyroid patanjali user review | Baba Ramdev Yoga

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I cured my thyroid patanjali review | Baba Ramdev Yoga |Patanjali Yogpeeth Yatra https://youtu.be ...

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patanjali yogpeeth products with Baba Ramdev Yoga ...

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Patanjali Kesar and Honey are cheap and 100% Pure ...

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Patanjali Honey is completely pure. We provide 3 types of ... +vikas shukla how i can buy kesar (baba ramdev ...

Baba Ramdev's Patanjali to manufacture DRDO products ...

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DRDO - Defence Research and Development Organisation has tied up with Patanjali Yogpeeth of yoga guru ...

Baba Ramdev's Patanjali Noodles In Trouble, Insects Found ...

www.huffingtonpost.in/.../baba-ramdev_0_n_873622...
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Baba Ramdev's 'Patanjali Noodles' is in trouble again. First, it was not being able to obtain the mandatory ...

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Future Group to tie up with Baba Ramdev's Patanjali ...

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Kishore Biyani's Future Group is all set to announce a tie-up withBaba Ramdev's Patanjali. The former ...

Natural Methods to cure Obesity - Baba Ramdev - YouTube

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Natural Methods to cure Obesity - Baba Ramdev ... CONSULT A DOCTOR FROM PATANJALI CHIKITSALAYS ...

Patanjali Biscuits are 0% Maida, Transfat, Cholestrol - Baba ...

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Patanjali Biscuits are 0% Maida, Transfat, Cholestrol - Baba Ramdev. Yog Amrit ... And Baba Ramdev has ...

Hypocrisy? 'Make in India' Supporter Baba Ramdev Prefers ...

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HPMC says Patanjali Yogpeeth stopped taking supplies from them after they ... Baba Ramdev, who is a ...

Patanjali Food & Herbal Park-Patanjali Ayurved Part 3 ...

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Patanjali Food & Herbal Park-Patanjali Ayurved Part 3 .... Baba ramdev have great thinking .he will make ...

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Diabetes is one of the leading causes of death in the world and afflicts the young and the old alike. Diabetes ...

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Baba Ramdev's aide says only 5 of 800 Patanjali products ...

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Following a fatwa by an Islamic outfit warning Muslims against using Ramdev's Patanjali poducts, his aide ...

Tamil Nadu: Fatwa issued against Baba Ramdev's Patanjali ...

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Yoga Guru Ramdev launches Patanjali noodles in New Delhi on Nov 16, ... Haryana: Man finds 'dead worms ...

Natural Methods to cure Fever - Baba Ramdev - YouTube

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Natural Methods to cure Fever - Baba Ramdev ... CONSULT A DOCTOR FROM PATANJALI CHIKITSALAYS OR ...

Baba Ramdev's Patanjali Ayurved Partners with Future ...

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Baba Ramdev's Patanjali has tied up with Future Group to sell its products through its outlets. Ramdev says ...

Patanjali DRISHTI EYE DROP 15ML - YouTube

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Patanjali Drishti Eye Drops is a strong antiseptic solution, which soothes ... Eye Drop is made in Patanjali ...

Baba Ramdev Yoga - YouTube

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Baba Ramdev - Yoga for Psoriasis - Skin Diseases - English - Yoga Health Fitness. This video deals with the ...

Patanjali Product Kesar and Honey 100% Pure - Baba ...

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Patanjali Product Kesar and Honey 100% Pure - Baba Ramdev... Patanjali Kashmiri Kesar (Saffron) Unit ..
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Patanjali, Baba Ramdev Health Products - YouTube

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These days Patanjali Products are famous because of Baba Ramdev, a well known guru, called Yoga Guru by ...

Contact Patanjali Yogpeeth to open Patanjali Shop - YouTube

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Contact Patanjali Yogpeeth to open Patanjali Shop. Swami Ramdev ... How Amla Juice is made in Patanjali ...

How Drishty Eye Drop is made in Patanjali Yogpeeth - Baba ...

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How Drishty Eye Drop is made in Patanjali Yogpeeth - Baba Ramdev ... Patanjali Dant Kanti Manufacturer ...

Baba Ramdev Giving details of Panchkarm Chikitsa at ...

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Baba Ramdev Giving details of Panchkarm Chikitsa at PatanjaliYogpeeth ... Patanjali (naturopathy and ...

Natural Methods to cure Dandruff - Baba Ramdev - YouTube

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Natural Methods to cure Dandruff - Baba Ramdev ... on head and keep it few time and later wash it with ...

Gulab Jal Patanjali Products - Baba Ramdev Patanja ...

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KSHAR SUTRA TREATMENT- BY DR SACHIN GUPTA WITHBABA RAMDEV IN PATANJALI AYURVEDIC ...

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Baba Ramdev Yoga | Patanjali Yogpeeth Yatra - YouTube

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Baba Ramdev -Yoga for Eye Diseases (Netra Rogon Ke ...

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Baba Ramdev -Yoga for Eye Diseases (Netra Rogon Ke Liye) ....Patanjali Drishti Eye Drops Product ...

Dabur plans to counter Patanjali

Times of India - ‎Jan 3, 2016‎
NEW DELHI: Homegrown FMCG major Dabur is readying a strategy to take on Baba Ramdev'sPatanjali that has disrupted India's Ayurveda and naturals market with a battery of consumer products. After FMCG giant Hindustan Unilever (HUL) showed ...

Patanjali to clock Rs 20000-cr sales in FY20: IIFL report

Financial Express - ‎18 hours ago‎
Patanjali, a relatively new FMCG company, is expected to clock sales of Rs 20,000 crore in FY20, resulting in 1-1.5% impact on sales compound annual growth rate (CAGR) for the sector. Colgate and Dabur would be impacted the most whereas ITC and ...

Yoga guru Baba Ramdev's Patanjali: Top 10 points to note about the 'Rs 20000 ...

Financial Express - ‎6 minutes ago‎
10. Having said that, Yoga guru Baba Ramdev's Patanjali could shave off Rs 2,200 crore from HUL's FY20 turnover, i.e. 11% of Patanjali's FY20 turnover would come at the cost of HUL alone. ITC is safest from the threat of Patanjali as it considers ...

What made FMCG major Dabur to strategise combat move against Ramdev'sPatanjali

WellnessIndia.com - ‎Jan 4, 2016‎
What made FMCG major Dabur to strategise combat move against Ramdev's Patanjali. The Burman family-led Dabur company is betting big on key consumer categories like toothpastes, hair oils & home care with a sharp jump in its net profit from Rs.287.5 ...

Baba's Threat! Dabur to revamp its ayurvedic product portfolio

Indiainfoline - ‎Jan 4, 2016‎
In a bid to wean off competition from Baba Ramdev's Patanjali, FMCG major Dabur is planning to modernize its Ayurveda product portfolio and to introduce newer products. Patanjali, which is slowly capturing bigger share in market by introducing array of ...

Broker's call: Dabur India (Buy)

Hindu Business Line - ‎21 hours ago‎
Dabur competes with Patanjali for 55 per cent of its domestic sales and is vulnerable due to 15-30 per cent lower pricing by Patanjali (promoted by Yoga Guru Baba Ramdev) in categories such as toothpaste, honey, chyawanprash and hair oils. However ...

Thus I share this story to understand better Baba Bibhuti!


Why Patanjali may be 'injurious' to health of listed FMCG rivals

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MoneyControl
MoneyControl



"What makes Patanjali a credible threat is that it does not try to beat other FMCG companies at their game; it changes the game for them," says the report, titled Patanjali: Injurious to Listed FMCG Health authored by IIFL's Percy Panthaki.

The company, it says, enjoys several advantages over peers. It is associated with a personality followed by millions: Baba Ramdev. The combined with other factors such as price discounts, the appeal of the ayurvedic/herbal/natural platform and a desire to consume Indian brands makes for a winning formula.

The IIFL report says that the company may gain double-digit market share in 10 of 25 categories it analysed, including Ayurvedic medicine, honey, ghee and chyawanprash.

The companies that are expected to be impacted the most from Patanjali's are Colgate, whose revenues could be hit by 7.8 percent. "Patanjali has already garnered more than 5 percent market share and we believe that as general/modern trade distribution ramps up, market share would further increase to 13 percent by FY20," says the brokerage.

Dabur could be next, given Patanjali's overlap with Dabur products, such as Ayurvedic medicines, chyawanprash, honey, hair and skin care.

"In some of the categories such as honey and Chyawanprash Patanjali has a high right to win as it resonates with Patanjali's core brand values of health and wellness," according to the report.

Other FMCG players such as ITC and United Spirits may escape the Patanjali onslaught, considering that they dominate product lines (cigarettes and liquor, respectively) that the latter considers unhealthy and against its philosophy. Market leader HUL can take a moderate hit, the analyst reckons.

However, the company's sterling growth has prompted rivals into action. HUL, for instance, has already revamped its Ayurveda brand 'Lever Ayush' to re-position itself in the naturals space. Dabur has decided to ramp up its line-up of Ayurvedic products significantly.

In a recent interview with CNBC-TV18, Dabur CEO Sunil Duggal said it was too soon to evaluate Patanjali's impact on its business, and expressed belief the company would hold up to competition.

But as the brokerage report says, the battle lines are clearly drawn.


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    Patanjali Ayurved

    From Wikipedia, the free encyclopedia
    Patanjali Ayurved
    Patanjaliayurvedlogo.png
    We are bringing the largest number of natural products on the planet.
    Private limited
    IndustryFMCG, health care
    Founded2006
    FounderSwami Ramdev
    HeadquartersPatanjali Food & Herbal Park, Haridwar Laksar road,Haridwar - 249404 (UTTARAKHAND), India
    Area served
    		Worldwide
    Key people
    		Acharya Balkrishna
    MD
    Swami Ramdev
    Brand Ambassador
    Swami Muktananda
    Director
    ProductsPatanjali Desi ghee, PatanjaliChyawanprash, Kesh Kanti, Patanjali aloevera juice, Dantkanti, Patanjali Kesar, and other herbal cosmetic products
    RevenueIncrease ₹2500 crore(US$370 million) (2014–15)
    Number of employees
    		2,00,000 (2011–12)[1]
    Websitepatanjaliayurved.net

    Patanjali Ayurved Limited, located in the industrial area of Haridwar, is anIndian industrial company. This unit was established for manufacturing pure quality and scientifically developed mineral and herbal products.[2]

    A report by investment banking company CLSA, Wish you were listed: Patanjali Ayurved, shows that Patanjali is bigger than Emami and Jyothy Labs, is perhaps the fastest growing fast-moving consumer company in India, and had revenue in excess of ₹2500 crore (US$370 million) for 2014–15.[citation needed]

    History[edit]

    Acharya Balkrishna established Patanjali Ayurved Limited in the year 2006 taking inspiration from Yogrishi Baba Ramdevfor the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom.[3][4] Patanjali Ayurved was first started by manufacturing medicinal products. Gradually they have expanded their range from medicines to food items and cosmetics.[citation needed]

    Baba Ramdev chose the path of swadeshi and by establishing Patanjali Ayurved he presented an indigenous option to buyers, on the other side he gave competition to different FMCG companies.[citation needed]

    Turnover[edit]

    Patanjali Ayurveda's annual turnover for the year 2014-15 increased to ₹2500 crore (US$370 million) as compared to previous turnovers of ₹1200 crore (US$180 million) (2013-14), ₹850 crore (US$130 million) (2012-13) and ₹450 crore(US$67 million) (2011-12).[5][6][7][8]

    Production Units[edit]

    Patanjali Food and Herbal Park is the production unit of Patanjali Ayurved situated at Padartha on Haridwar-Laksar road.[9]

    Patanjali Ayurveda has a plan to build various units in India as well as in abroad, in this context work has already been started in Nepal.[10][11]

    Outlets[edit]

    Patanjali Ayurved has increased their outlet from 150-200 in 2012 to 4000 in 2015.[12][13] Patanjali is also selling their products online.[citation needed] The company is also planning to open Patanjali Ayurveda outlets at Railway Stations and Airports.[citation needed] [14]

    Products[edit]

    Patanjali Ayurved has its reach in all the categories of personal and food products.[15][16] The company manufactures 800 kinds[17] of products including 45 kinds of cosmetic products and 30 different types of food products like mustard oil, flour, butter, biscuits, spices, oil, sugar, juice, honey etc.[18][12]

    Patanjali Ayurved products are cheaper as compare to other company products available in the market because they spend very less on advertising and marketing their products.[19][20]

    Medicines[edit]

    Patanjali Ayurved's Ayurvedic Manufacturing Division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis.[21][22][23]

    Atta Noodles[edit]

    Patanajali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, on Monday 15 Nov 2015 launched noodles aiming to take on Nestle's Maggi.[24]

    Baby Products[edit]

    Patanajali Ayurved launched beauty products and baby products. [25]

    Controversy[edit]

    The instant noodles brand launched by yoga teacher Ramdev has not obtained mandatory product approvals from the Food Safety and Regulatory Authority of India, officials said, even though Patanjali Atta Noodles packets display an "FSSAI licence number". [26] [27]

    "Neither Patanjali Yog nor Aayush, which are the two brand names under which Ramdev's company have got licenses, have got any approval for manufacturing instant noodles," said Ashish Bahuguna, the acting CEO of the FSSAI or Food Safety and Standards Authority of India.[28] [29] [30]

    Partnerships[edit]

    Pittie Group[edit]

    Patanjali Ayurveda's association with Mr.Krishnakumar Pittie, founder of Pittie Group of companies in the 'General Trade' category dates back to year 2012. Progressing its collaboration with the Pittie Group, Patanjali Ayurveda then formally tied up with Mr.Aditya Pittie, CEO of the company, in the 'Modern Trade' category, in year 2014. [12]


    Reliance Stores[edit]

    Patanjali Ayurveda Chywanprash and mustard oil etc. are available in Reliance's retail stores.[12] Stores like Mumbai's Big Bazaar, Hyper city and star bazar have stocks of Patanjali Products. It is also available in various ecommerce sites like BazaarCart.com[31]


    DRDO[edit]

    DRDO India's premier defence research organisation has roped Patanjali Ayurveda Limited to manufacture and market some of its herbal supplements and food products. DRDO entered into licensing agreements with Patanjali Ayurveda for transfer of Seabuckthorn technology based products developed by Defence Institute of High Altitude Research (DIHAR).[32][33]

    Future Group[edit]

    Patanjali Ayurveda announced its tie-up with Kishore Biyani's Future Group on 9 October 2015 under which, all the consumer products of the former will be available for the direct sale in the latter's Nilgiris, Food Bazar, Food Hall, Big Bazaar outlets.[34][35][36]

    See also[edit]

    References[edit]

    1. Jump up^ Employment for more than 2 lac : Food & Herbal Park, Patanjali Ayurved, IBTL, 22 September 2012
    2. Jump up^ 10 stunning facts about Baba Ramdev's Patanjali Ayurved, Yahoo Finance, 28 August 2015
    3. Jump up^ Patanjali Ayurved FAQ's
    4. Jump up^ Baba Ramdev's Business Empire Soars, With His Own Rising Profile, HuffPost India
    5. Jump up^ Baba Ramdev's Patanjali bigger than Emami and Jyothy Labs, wish it was listed: CLSA report, The Economic Times
    6. Jump up^ Baba Ramdev is revolutionising how Indians consume,Business Insider, BI India Bureau, 10 September 2015
    7. Jump up^ Sinha, Partha; Singh, Namrata (13 January 2015), Ramdev expands empire beyond yoga to FMCG, business poised to touch Rs 2,000cr this fiscal, New Delhi: The Times of India, TNN
    8. Jump up^ योग गुरु से बिजनस टाइकून बने बाबा रामदेव, 2000 करोड़ का FMCG कारोबार, Aadhiabadi, 13 January 2015
    9. Jump up^ Patanjali Plans a Pre-Diwali Launch for its Noodles Brand, Advertising Age India, AdAge India Bureau, 26 October 2015[dead link]
    10. Jump up^ बाबा रामदेव की हर्बल फैक्टरी अब नेपाल में, Web Dunia, 18 April 2015
    11. Jump up^ नेपाल में बनाएंगे पतंजलि हर्बल पार्क : बालकृष्ण, Insight TV News Network, 28 February 2015
    12. ^ Jump up to:a b c d Here's Why Baba Ramdev Is Making Corporate India Uncomfortable, Indiatimes, 13 January 2015
    13. Jump up^ Baba Ramdev expands empire beyond yoga to FMCG,The Economic Times, 13 January 2015
    14. Jump up^ [1] "Ramdev's Patanjali Ayurved enters big retail with Future Group tie-up" India Today
    15. Jump up^ Divya Putrajeevak Seed natural herb for treatment of infertility, NDTV, 29 January 2015
    16. Jump up^ Ramdev's herbal factory now in Nepal, The Echo of Nepal, 17 April 2015
    17. Jump up^ Ramdev's ayurvedic products to foray into open market,Business Today, 2 March 2012
    18. Jump up^ योग के बाद बाबा रामदेव का कॉस्मेटिक से लेकर किराना में बढ़ता कारोबार, ABP News, 13 January 2015
    19. Jump up^ We plan to open Patanjali outlets at Railway stations, airports: Ramdev, 21 May 2015
    20. Jump up^ Ramdev turns his Ayurved enterprise into an FMCG empire, 28 June 2015
    21. Jump up^ Ramdev's Patanjali biggest domestic buyer of red sanders, The Times of India, 17 April 2015
    22. Jump up^ From soaps to cornflakes: Did you know Baba Ramdev is an FMCG tycoon, Firstpost, 13 January 2015
    23. Jump up^ Balkrishna launches elixir for children, WebIndia, 23 May 2015
    24. Jump up^ [2] "Ramdev's Patanjali launches noodles" The Hindu, November 16, 2015
    25. Jump up^ [ http://www.business-standard.com/article/companies/ramdev-to-launch-swadeshi-baby-care-beauty-products-115111600927_1.html] "Patanjali to launch baby-care products" Business Standard, November 17, 2015
    26. Jump up^ "विवादों में बाबा रामदेव का आटा नूडल्स, FSSAI ने भेजा नोटिस".ibnlive.com.
    27. Jump up^ "Trouble mounts for Ramdev's Atta Noodles, FSSAI issues notice to Patanjali Ayurved - Navbharat Times". Navbharat Times.
    28. Jump up^ [3] "No Approval for Patanjali Instant Noodles, Says Food Safety Regulator" NDTV, November 18, 2015
    29. Jump up^ "'No licence for noodles': FSSAI slaps showcause on Patanjali". The Indian Express. 21 November 2015.
    30. Jump up^ "Patanjali's Atta Noodles in trouble: Baba Ramdev breaks silence, drags Modi govt into controversy".www.oneindia.com.
    31. Jump up^ खादी स्टोरों पर सजेगी बाबा रामदेव की दुकान?, Amar Ujala, 18 December 2014
    32. Jump up^ Baba Ramdev's Patanjali Ayurveda to make, sell DRDO food products, ABP Live, 25 August 2015
    33. Jump up^ Baba Ramdev's Patanjali Ayurveda To Sell DRDO Food Products, HuffPost India, 24 August 2015
    34. Jump up^ फ्यूचर ग्रुप से रामदेव का करार, बिग बजार में मिलेंगे प्रोडक्‍ट, Nayi Duniya, 9 October 2015 zero width joiner character in|title= at position 61 (help)
    35. Jump up^ फ्यूचर ग्रुप और बाबा रामदेव के पतंजलि आयुर्वेद के बीच टाई-अप, Patrika, 9 October 2015
    36. Jump up^ Future Group partners Patanjali Ayurveda, The Hindu, 9 October 2015

    External links[edit]


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    2 comments:

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